Ink CompatibilityCompatible with Original HP Latex Inks; also solvent, low-solvent, and UV-curable inks.
Thickness (base vinyl)86 microns/3.4 mil per ISO 20534 Test Method
Base VinylPolymeric Calendered
Liner160 g/m², double-sided PE-coated silicone paper with low-profile air release 
AdhesiveGray, removable pressure-sensitive adhesive; 1 year removable 
Opacity99% per TAPPI T-425 Test Method
FinishMatte, less than 30 gloss units at 60˚ reflection
Display Permanence (Outdoor unprinted)Over 7 years
Display Permanence (Outdoor)Over 4 years unlaminated, over 10 years laminated with HP 871 and 831 Latex Inks
Display Permanence (Indoor home or office)Over 5 years unlaminated, over 10 years laminated with HP 871 and 831 Latex Inks
Display Permanence (Commercial in-window)Over 5 years unlaminated, over 10 years laminated with HP 871 and 831 Latex Inks
Water ResistanceWater-resistant prints with HP 871 and 831 Latex Inks
Minimum Application Temperature4 to 35˚C (39 to 95˚F) on clean, dry surfaces
Service Temperature-28 to 65˚C (-18 to 149˚F)
Operating Temperature15 to 35° C / 59 to 95° F
Operating Humidity40 to 60% RH
LaminationCold lamination; recommend using HP Matte or Gloss Polymeric Overlaminates
Shelf Life1 year, unopened in original packaging
Storage Temperature21 to 24° C / 69 to 75° F
Storage Humidity50% RH
EnvironmentalREACH compliant and RoHS compliant
Country of OriginProduct of United States
Ordering Information4WM70A 54 in x 150 ft (1372 mm x 45,7 m)
4WM72A 60 in x 150 ft (1524 mm x 45,7 m)

1.  With HP 871 and 831 Latex Inks, over 10 years laminated display permanence for indoor home or office, commercial in-window, and outdoor displays.

2. See the HP REACH Declaration published at HP Printing Products and Consumable Supplies.

3. Based on a comparison of HP Latex Ink technology to competitors with leading market share as of December, 2013 and analysis of published MSDS/SDSs and/or internal evaluation. Performance of specific attributes may vary by competitor and ink technology/formulation.

4. Outdoor unprinted display permanence rating based on white background color change according to SAE J2527; outdoor display permanence rating according to SAE J2527; in a vertical display orientation in simulated nominal outdoor display conditions for select high and low climates, including exposure to direct sunlight and water; performance may vary as environmental conditions change. For more information, see HPLFMedia.com/hp/printpermanence.

5. Display permanence rating for interior displays/away from direct sunlight by HP Image Permanence Lab and/or by Wilhelm Imaging Research, Inc. on a range of HP media. For more information, see HPLFMedia.com/hp/printpermanence.

6. Interior in-window display ratings by HP Image Permanence Lab on a range of HP media. HP predictions based on test data under Xenon-Arc illuminant—calculation assumes 6,000 Lux/12 hr day. For more information, see HPLFMedia.com/hp/printpermanence.

7. Performance varies based on printer and print profile. Water resistance testing by HP Image Permanence Lab on a range of HP media and follows ISO 18935 method. For more information, see: HPLFMedia.com/hp/printpermanence.