HP Latex R530 64" Flatbed Printer
Important Notice: The listed price is for the printer only. A full set of ink must be purchased separately for $2,835, bringing the total cost to $92,830.99. This price includes a one-year warranty, shipping, standard rigging, and installation by HP.
Transform your production and grow profits with the only compact rigid and flexible HP Latex Printer
The HP Latex R530 is a compact hybrid printer designed for businesses looking to print directly on rigid and flexible materials without tradeoffs. Equipped with HP’s High Control Belt System, it ensures precise, reliable results across multiple applications. Space-saving and easy to operate, it runs on single-phase power and features an intuitive touchscreen, spindle-less printing, and fast transitions between rigid and flexible media.
From rigid foam boards to adhesive vinyl, the HP Latex R530 delivers stunning, consistent image quality across all applications. With HP Latex Inks, it provides vibrant colors, smooth gradients, and solid fills, maintaining the original look and feel of various materials.
The HP Latex R530 reduces waste and costs with direct-to-rigid printing, helping businesses eliminate the need for mounting self-adhesive vinyl. HP’s Sustainability Amplifier Program supports environmentally conscious printing, while UL ECOLOGO®-certified HP Latex Inks ensure a safe, odorless workspace.
ALL-IN-ONE—Game-changing rigid and flexible printing
Profitable direct printing on rigid—and without tradeoffs—using the HP High Control Belt System. Compact hybrid printer that adapts to rigid and flexible applications—and uses single-phase power. Easy operations with an intuitive touchscreen, spindle-less printing, and fast, seamless transitions between rigid and flexible loading. Streamline workflows with remote production control thanks to HP PrintOS Production Hub.
VERSATILE—Consistent quality across media
Experience consistent, stunning quality across media and jobs on both rigid and flexible applications. Level up your offering with high-margin rigid and flexible applications with HP Latex Inks. Solid colors, elevated gradients with wide gamut and HP Pixel Control—maintains your media's look and feel. Lead the way with the HP Latex White Ink printing experience, automatic recirculation, and printhead cleaning.
SUSTAINABLE—Lead with certified HP Latex Inks
Reduce waste and costs with direct-to-rigid printing and ensure that your fiber-based media remains recyclable. Advance your sustainability journey with our unique HP Sustainability Amplifier software. Create a comfortable workspace with odorless prints and UL ECOLOGO®-certified HP Latex Inks. Promote circularity with a printer that contains at least 25% recycled plastic and includes a returnable extended-life maintenance cartridge.
Why Choose the HP Latex R530?
The HP Latex R530 is ideal for print shops, signage businesses, and graphics professionals looking to expand their capabilities without expanding their space. With industry-leading HP Latex technology, it provides the flexibility to handle diverse applications, from rigid substrates to roll-to-roll media, all in one compact footprint.
Expand into rigid printing and grow with a compact hybrid printer that enables seamless rigid and flexible applications. Create stunning results with HP Pixel Control and effortless white ink. Reduce waste, cut costs with direct-to-rigid printing.
Key Features
- Flatbed & Roll-to-Roll Printing – Handles rigid and flexible media with ease.
- Compact & Space-Saving – Up to 50% smaller, fits 63” doorways, runs on 220V power.
- Most Opaque White Ink – Zero waste, removable print heads, no clogging.
- 30% Larger Color Gamut – HP Gen 4 water-based latex inks for vibrant, durable prints.
- Fast Printing – Up to 8 full 4x8 boards/hr and 334 ft²/hr roll-to-roll.
- Automatic Maintenance & User-Replaceable Print Heads – Reliable performance, day-one image quality.
- Seamless Roll-to-Roll Capability – Easy loading/unloading, perfect for banners, wraps, and stickers
What's Included?
- HP Latex R530 Printer (including standard Input and Output Tables)
- Std Delivery, Installation, Training & Ramp Up
- Roll-to-Roll Printing System
- White System
- 1x Multi-Sheet Pin)
- 1 Set of Printheads
- 1x Maintenance Cartridge
- 2x Ink Collection Units
- Power Cords
- User Maintenance Kit
- 12 months of service coverage (6-mos Warranty + 6-mos Professional Services Plus Plan)
FAQ's
- Q: What's the maximum board thickness?
- Q: What's the maximum roll width?
- Q: Can it handle 5'x10' sheets?
- Q: What's the print area?
- A: 64-inches wide with variable lengths.
- Q: How's the color gamut?
- A: Slightly larger than the HP Latex 560.
- A: 334 sqft/hr in draft mode. 258 sqft/hr in speed mode.
- Q: Are there power requirements?
- A: Yes, 220V, single phase.
- Q: Is there a non-white option?
- A: No, but white ink can be moved offline.
- Q: Can it print on textile/fabric?
- A: Yes, if it's latex compatible.
Press Release
In 2018, HP launched its Latex R series, its first Latex units capable of printing on rigid media. This week, at HP’s Amplify Conference, HP launched the HP Latex R530 Printer, designed to help print service providers transition from roll-to-roll wide-format printers—such as the HP Latex 800 Series—to a flatbed.
“Smaller PSPs are looking for ways to remain relevant and to differentiate themselves,” said Daniel Martinez, Global Head and General Manager of HP Large Format Business. “We’ve brought a lot of products to market to enable them to provide stunning results with white ink, for example, which really drives more value and, ultimately, a higher price for the output that they sell. But one of the things that is clear is that access to rigid applications is still difficult for them.”
The new Latex is a 64-inch wide machine, comparable in width to the 800 series roll-to-roll units. It uses HP Latex Inks, natch, and HP Latex White Ink, which had been introduced with the original 2018 Latex R series. It also features HP Pixel Control, which ensures vibrant colors and smooth gradients. Although pricing has not been announced, the Latex R530 will be priced to appeal to smaller PSPs who are looking to add rigid-printing capabilities without the expense of a large flatbed unit. The R530 is also not intended as a replacement for any existing R Series Latex units.
Another consideration HP has made for small PSPs is the machine’s footprint. “A lot of these companies are space-constrained,” said Martinez, “and therefore the product that we’re launching is very compact, but it’s also modular in the sense that you can use it as a flexible machine because the rigid aspect of the device is very easy to disconnect and reconnect.”
In addition to footprint, HP has also sought to address PSPs’ employee shortage challenges by making the machine simple to use. “It’s really meant to provide a very easy training experience for operators that are new to the rigid space,” said Martinez, “and we see that as a critical factor for this type of environment where ultimately there’s a rotation of operators that are using these device. Therefore, it’s paramount that it be an easy onboarding process. The ability to [load rigid substrates] in a very easy, seamless, intuitive way was also a key design factor in the overall process of bringing this product to market.”
Martinez estimates that users would see a return on investment on the machine in about 18 months, largely thanks to the expanded range of applications the Latex R530 can print, as well as the fact that they are higher-value print applications.
“You’re essentially providing very differentiated output on rigid applications,” he said. “For example, acrylics, metals, you name it. It can pretty much handle any of those applications.” Martinez says that special pretreatment is not necessary to promote ink adhesion on some of these traditionally “difficult” materials. “It’s very adaptable to these substrates,” he said.
The HP Latex R530 will start shipping April 23, and you can check it out live at the upcoming ISA Sign Expo.
Overview
[1] Based on internal HP testing with top two market share leaders in the entry rigid market (2025). HP Latex R530 requires less operational space than any conventional 4x8ft flatbed printer, which typically occupies over 28 sqm. This allows for better space efficiency in customer facilities.
[2] For HP's large-format printers, HP PrintOS Production HUB is compatible with HP Latex printers and the HP Stitch Printer series. HP PrintOS Production HUB premium features are only accessible when purchasing an HP Professional Print Service Plus Plan.
[3] Target customers for the HP Latex R530 Printer are traditionally using a Print&Mount technique, using a rigid material and sticking a self-adhesive vinyl on top. With the HP Latex R530 Printer, they would print directly on the rigid material, saving on average 250 m² of self-adhesive vinyl per month, thus reducing the amount of material used and disposed of.
[4] Based on recyclability
